Here’s the first look at Valentino’s new makeup collection

Gucci’s Men’s Cruise Collection 2018

Officially available for pre-order in the U.S. today on the Valentino Beauty site, the opulent multi-piece collection draws inspiration from Valentino's storied 61-year history, imbuing each luxe piece with the "uniqueness, extravaganza, and experimentation" that defines its haute couture collections.

But don't let those couture connotations fool you. Rest assured, there's nothing stuffy, exclusive, or conventional about this cosmetic lineup.

Designed under the discerning eye of Pierpaolo Piccioli, Maison Valentino's Creative Director, and developed in partnership with L'Oreal Paris, each of the versatile, multi-finish products is designed to "speak to the freedom of expression and individuality that lies at the core of the brand," states the press release. As such, you can expect a wide array of products and shades that work across all genders, ages, and cultures, each one intended to evoke freedom, creativity, and the signature modern glamour that Valentino does oh so well.

The Inspiration Behind Valentino Beauty

To celebrate this expressive and inclusive initiative, Piccioli even ventured behind the camera, shooting 16 models from varied backgrounds, all united by the Rosso Valentino lipstick, forming what he describes as "a Valentino chorus."

"Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity," he adds. "Beauty is about grace. Grace is something that you cannot describe; it is a perception. Beauty is something that gives me emotion. It is a connection."

“I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.”

Excited? So are we. Ahead, check out the ten products our editors will most certainly be adding to cart today, along with some additional details about how to shop each one.The Valentino Beauty collection is now available for pre-order through the Valentino site, with delivery expected by early July.

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